We were around the house every day. Charlton Kenneth Jeffrey Howard (born 16 August 2003), also known professionally as The Kid Laroi (stylized as The Kid LAROI), is an Australian rapper, singer, and songwriter.Born in Sydney, but raised in rural Australia, he originally amassed a small following from his associations with rapper Juice Wrld, who mentored him while he was on tour in Australia. Charlton Kenneth Jeffrey Howard born 16 August 2003, also known professionally as The Kid Laroi (stylized as The Kid LAROI), is an Australian rapper, singer, and songwriter. The project spans 15-tracks in a tight 30-minutes of Laroi showcasing his abundant musical talent, dispersed by a series of phone voicemail “skits” that tie together the feelings and themes, blurring genres along the way.Taha has been a close follower of Laroi’s career from the start, first discovering him when he had only a handful of songs and 20 Instagram followers (he now has more than 860,000).Taha said it’s still an exciting time and the Australian scene is coming into its own.It might just be a classic case of Australian tall poppy syndrome, but the reaction when Laroi moved overseas brought out detractors.The coronavirus pandemic has put a stop to concerts for the time being, but a recovery in Australia’s virus situation could provide opportunity for local artists, as overseas acts won’t be visiting any time soon.But despite his young age, Laroi’s music has already shown an ability to cross generational boundaries.“If you want to be really successful, you’ve gotta go … you can’t be a Drake from Australia.”Australia has no shortage of talented and driven artists, but with a small population and little infrastructure it’s difficult for even highly recognised local acts to successfully transition to the much larger and more competitive American music industry.Streaming service Spotify celebrated with an ad for Laroi in New York’s Times Square, as well as telling listeners to check out the new release from the Australian act it described as a “prodigy”.“That’s not unprecedented but it’s really exciting, especially with a talent like Laroi, in terms of the reception right now, everyone is really proud of him, because he’s put this body of work out and it’s actually really impressive.”“It’s shown a lot of Australians you can actually do it.An Australian teenager is within touching distance of pulling off what many have tried and failed — cracking into the American music industry.“The Australian scene has already started to grow, couple that with what Laroi is doing overseas and I think in 12 months time Australia is going to be in a really good spot for this particular industry,” Taha said.The teen, whose childhood upbringing spanned stints in outback Australia and public housing in Sydney’s south, is about to become more of a household name following the release of his debut studio project on Friday.“He’s going to be a superstar and he has a very direct plan of how he’s going to get there.Laroi relocated to the US but returned to Australia in November last year for a run of shows supporting labelmate Juice Wrld.“No bias, I would say if this was a bit of a cash grab or if it was just an Aussie gone mainstream, but if anyone does listen they realise this kid is not only very talented, he’s a very strong, very good songwriter.”Taha said while Laroi is by no means the first to chase his dreams to America, the difference is that “he’s gone there and impressed a lot of people, which in turn is going to funnel down to the Australian music scene”.“What he’s trying to tell through his story is that he’s young, and he wants to enjoy life and he’s got no time to be falling in love and giving his commitment to people when he’s very driven with his career and where he wants to go in music.”“We’re Australians we need to own our culture, let’s be proud of it,” he said.“He’s inspired kids … someone who’s 16-years-old sitting in their room, it’s shown that someone can literally come from nothing and go over to the American market and dominate it.”The EP soon followed and then in March last year he inked a deal with Sony Music on the Grade A Productions label run by Chicago rapper Lil Bibby.“It’s 24 hours a day, if he’s not showing his music to somebody he’s making music, that’s where I think his ambition shows.”Taha has had the access to Laroi’s circle and has been listening to the new project as it was made throughout this year.“I’ve shown my father, who’s a 60-year-old, he’s super impressed with his vocal delivery, his ability to create melodies and his songwriting ability,” Taha said.“I knew he was going to be special,” Taha said.An Aussie teenager is on the verge of pulling off what many have tried and failed, but there’s a good reason he might be the one to succeed.He said there are a few things working in the Kid’s favour.While it’s obviously a clear win for The Kid Laroi, the old adage of the rising tide lifting all ships still applies.“There are a lot of artists blowing up in Australia — Hooligan Hefs, ONEFOUR, ChillinIt — you’ve got a number of big acts in Australia growing in Australia but you’re capped off, you’re not going to win everyone over,” Taha said.“Since it’s dropped I’ve not stopped listening to it, it’s just that good.”“It’s already started but in 12 months it will be even better and a lot bigger, because of what’s happening.”“I got to learn from a real life legend,” Laroi later wrote in a tribute.People wanted him to stay in Australia, not go to America and leave it behind, but the tide has shifted.Charlton Howard, 16, is already much better known by his stage name The Kid Laroi, and is making his first appearance in the top 10 charts and racking up more than 13 million monthly listeners on Spotify ahead of his debut release on Friday.Laroi’s rise to prominence began around two years ago when he was named as a finalist in youth station Triple J’s Unearthed High competition which seeks to promote talented artists who are still in school.“If he’s in a room where there’s opportunity he makes it his mission to get his music heard,” Taha said.
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