Sources told CNBC's David Faber that a position in the privately held company is now valued at $90, down from $300 previously. The valuation of embattled e-cigarette company Juul continues to fall. The phenomenal growth of JUUL has seen its annual e-cigarette sales which totalled USD $1.7 billion in 2018, reach a recent market valuation of USD 38 billion as of early 2019. Juul forecasts revenue of $3.4 billion for 2019, almost triple what it generated last year, according to a person who was briefed on the numbers.
Manufacturer of e-cigarettes and nicotine products intended to provide an alternative to tobacco smoking. Altria’s investment made the startup one of the most valuable companies in Silicon Valley and founders Adam Bowen and James Monsees the world’s first e-cigarette billionaires.Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. JUUL intègre un système de régulation de la température et utilise une formule e-liquide brevetée à base de sels de nicotine qui reproduisent au mieux le pic de sensation attendu par les fumeurs adultes, rendant ainsi JUUL unique. The write-down values the San Francisco-based company at … Juul saw its valuation more than double from $16 billion to $38 billion in its latest deal with big tobacco firm Altria. 4/8/2019: U.S. Senate launches investigation into JUUL Lab’s Marketing tactics. That's all well and good. But Juul’s success led to criticism that the e-cigarette company is responsible for a jump in teen vaping, leading to a investigation by federal regulators.Fidelity Investments, an early investor in Juul Labs Inc., has further cut its valuation of the troubled e-cigarette company to $16.4 billion.Photographer: Gabby Jones/BloombergTiger Global Management, the hedge fund run by Chase Coleman, slashed its valuation of Juul by half to $19 billion in September, according to a person with knowledge of the matter. Within just a few years, JUUL has transformed from a little-known brand into one of the world’s largest e-cigarette companies. For the four weeks ended Sept. 21, sales for Juul products rose 31%, versus 56% growth for the 12-week period ended the same date.Sources told the Journal that Altria’s investment in Juul is now valued at $225-$230 a share, down from a high of $300 this summer. The move comes amid a proposed federal block on flavored pods and investigations into an outbreak of vaping-related illness, developments which have dimmed the e-cigarette maker’s prospects.Hedge fund Darsana Capital Partners has cut the value of its investment in Juul Labs by more than a third, a report Friday said.Thanks for contacting us. In October, Juul announced it would cut as much as 15% of its workforce.Juul’s valuation reached $38 billion a year ago when Altria Group Inc. acquired a 35% stake amid vaping’s surging popularity.
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