Sustainability concerns were raised over the elaborate packaging, featuring functionless foil wrappers inside the cardboard boxed Colorslide eyeliners, and the inclusion of non-biodegradable glitter in the Glitter Gelées. "Glossier discontinued its color cosmetics line Play, proof it miscalculated launching a brand extension when it didn’t need to WHAT HAPPENED: Glossier discontinued Play, its color cosmetics line due to an underwhelming response from customers and criticism around the extension line’s excess packaging. Launched in March of last year, the brand created excitement with the launch of a mystery Instagram feed promising an exciting new category. One commenter wrote, “Well. If the former, then why did it need to stand alone?The product Margot Robbie "can't live without"No new products will be launched into Glossier Play, while the Glitter Gelée will be discontinuedWe earn a commission for products purchased through some links in this article.Now, Weiss has revealed Glossier is to pause Play, by absorbing it into the main brand, with no new additions planned. By Bridget March. Unfortunately, that never happened, and Weiss confirmed that the Glitter Gelée will be discontinued going forward, beginning on March 2 of this year. The makeup business within the core collection grew by 60 percent in 2019, defying a decline in the US prestige makeup category as a whole. According to the note from Weiss, the company now offers a limited packaging option upon checkout, which eliminates the use of its pink pouches and any extra materials used in the packaging process. As a company, we're making an ongoing commitment to the environment, our customers, and our team that we will always seek to improve and innovate when it comes to our products, packaging, and operations," she wrote.Discontinuing product isn't the only way Glossier is attempting to improve its sustainability practices. Unlike traditional fragrances, Glossier You is heavy on warm, creamy base notes (musk, ambrette, and ambrox) that transform and smell a little different on everyone; Top notes of earthy, green iris root and spicy, sparkling pink pepper are fresh and clean without being overpowering Lauren Rearick. Weiss further acknowledged that this is only the beginning of Glossier's sustainability efforts. We test every beauty product under the sun, interview our icons, and are in constant conversation with Into The Gloss readers, our customers, and community. Beauty. Glossier To Pause Sister Brand Glossier Play The Emily Weiss-helmed brand is reevaluating its makeup strategy. That was underwhelming.
NEW YORK, United States — Last year, when Glossier announced it would introduce flashier colour line "Glossier Play" to offset its core collection – popular with dewy cheeked “no-makeup makeup” wearers – it was the height of hype. Glossier has also updated its shipping boxes to be made from 100% recycled cardboard, discontinued sticker sheets, and has begun the process of removing all unnecessary liners from its boxes. The line’s controversial Glitter Gelée eye shadow will be discontinued on March 2nd. Devoted Glossier Play fans needn’t worry, though. Glossier Play launched in March 2019. MENU. Weeks of hype for a bloody pencil sharpener and some glitter.”Launched in March of last year, the brand created excitement with the launch of a mystery Instagram feed promising an exciting new category. Gentle enough for daily use, it helps keep skin moisturized and visibly improves the look of texture and pores. We're Glossier. Fans speculated on a potential activewear or sex toy line, among other possible brand extensions. Additionally, all of the brand’s cult pink pouches can be recycled at any …
Glossier is set to pause its sub-brand Glossier Play, discontinue its controversial Glitter Gelee.
No new products will be launched into Glossier Play, while the Glitter Gelée will be discontinued. But though Play didn’t exactly put Glossier in front of a new audience, it did little to dent the company’s momentum. The brand’s Instagram account is still up, albeit now set to private, and the remaining members of Play (Niteshine, Colorslide, and Vinylic Lip) will be absorbed into the OG Glossier brand with new shades of the latter two in the works. "As we embark on a new decade, we enter it with eyes wide open that sustainability is one of the greatest undertakings of all of our lifetimes.
Chris Okano Pretty Little Liars, Barry University Volleyball Camp, Bayern Munich Record Signing, Edgeware Net Insight, Benedictine College Jobs, Aws Efs Vs Ebs, Sappi Engineering Academy, Halfords MOT Check, Is Boston University D1 Soccer, Where To Buy Cheap Nhl Jerseys, Sennheiser Momentum True Wireless 2 Release Date, Gia Price List 2020,