Each shade evokes a story.While building their beauty empire, Estée and Joseph Lauder socialize at lavish parties, dinners and charity events with leading influentials of their day including Bette Davis, Joan Crawford and Princess Grace of Monaco.Building on a rich heritage and diverse portfolio of exceptional brands — The Estée Lauder Companies continues to push the boundaries in prestige beauty.Inspired by the coast of FranceThe Company’s bold new fragrance licensing division signs its first agreement with fashion designer Tommy Hilfiger for global distribution.The Company’s public relations department issues a press release announcing the opening of the perfumery in Moscow.The second overseas facility, Whitman Labs, is built in Hampshire, England, in 1966.The 1960s mark a crucial period of growth with the construction of three manufacturing facilities, overseas expansion and the launch of two major brands: Aramis – the first men’s prestige fragrance brand and Clinique – which revolutionizes the industry and becomes one of the most successful brands in cosmetics history.Descended from legendary perfumers, yet challenging prevailing trends, Frédéric Malle curates a line of exclusive, ultra-luxury fragrances crafted by some of the world’s greatest noses and sold under each creator’s name.One year later, the first Estée Lauder perfumery opens on Gorky Street two blocks from Red Square, and is the country’s first shop selling a wide range of Western cosmetics.Estée pays tribute to her mother’s Hungarian heritage by opening the Company’s first-ever freestanding store in Budapest. The couple divides responsibilities, playing to their strengths: Estée leads creativity, product development, and sales, while Joseph manages finance and operations.Estée mixes a special scent for herself and women start asking for it in stores, thus Private Collection is born. She supported numerous civic and cultural programs and other charitable causes, including the restoration of the Palace of Versailles and the building of several playgrounds in New York City’s Central Park.Born Josephine Esther Mentzer, Estée Lauder was raised in Queens, New York, by her Hungarian mother, Rose, and Czech father, Max. He will continue his family’s strong leadership into the future.A Harper's Bazaar promotion about Re-Nutriv is illustrated for the magazine by a young Andy Warhol, soon-to-be a 60s pop culture artist.The inside of the Moscow perfumery was restored from a pre-war building, with dramatic 18-foot ceilings and marble columns. This one is still sold today.The Estée Lauder brand created themed Holiday Collections with new patterns every year, advertised through special Gift with Purchase offers.From the Sanskrit “Ayurveda,” meaning “science of life,” products are made from essences of herbs, oils and plants, and sold at hair salons and spas.Sons Leonard and Ronald establish the Joseph H. Lauder Institute for Management & International Studies at the University of Pennsylvania.The renowned fragrance house Jo Malone London is acquired in 1999, with products that celebrate the British style and sophistication with a dash of wit and whimsy.Founded by renowned stylist Linda Rodin, the brand reflects the easygoing and elegant Italian beauty that inspired her own style.With Origins, the Company pushes the boundaries of its brands’ distribution with a freestanding store in Cambridge, Massachusetts — the first in the U.S.Third generation of family leadership“Telephone, Telegraph, Tell A Woman.”The Company buys a majority interest in Bumble & bumble, the fashion-forward salon with its hair styling university and line of products developed with hairdressers. Proven by Science.”Aliage is launched as the first sport fragrance, giving the active woman a scent to wear with jeans or a tennis dress. Her interest in beauty was sparked in high school when her Hungarian uncle came to live with her family and created velvety skin creams, first in the kitchen, then in a laboratory in a stable out back. Years later he designs and teaches a course for MBA students on decision-making in leadership.Aramis launches as the first prestige men’s fragrance and treatment brand of men’s grooming products, named after an exotic Turkish root originally used as an aphrodisiac.Marketing aims at educating men [and the women who love them] emphasizing that it’s acceptable for them to smell nice and have soft skin.Selective and strategic licensing agreements with luxury brands bring in fashion designers such as Ermenegildo Zegna, world-renowned for its contemporary sophistication, Italian elegance and quality.Founded by Glenn and Shannon Dellimore, GLAMGLOW is a Hollywood-inspired prestige skin care brand designed to get great-looking skin with fast-acting treatment masks.After growing up in the family business, Leonard Lauder graduates from Wharton and the U.S. Navy Officer Candidate School.
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