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Brooklyn Brewery says that’s “about the same as an overripe banana,” adding that that “it tastes just like a regular beer, but therein lies the special effect: it’s not.” To the folks at the craft brewery, Special Effects’ existence is an acknowledgement that how younger consumers tend to drink has changed.
But while Ottaway warns that growth won’t happen overnight, he is upbeat about the category’s potential.Brooklyn Brewery launched Special Effects in Sweden last December: followed by the UK, Italy, Norway, France, Finland and Denmark. But Ottaway sees non-alcoholic beer not only as a product in itself: but as the base for a whole new world of beer – whichever direction that may take.For Brooklyn Brewery, Special Effects may be the first of its non-alcoholic beers (other launches are already lined up) but it could also be the springboard for its future innovations.But predicting the potential of the sector is more difficult because there are still many consumers who have not yet encountered the category, making it hard to predict how they will react. If you still can’t find what you’re thirsty for, or you’re searching for our beer outside the United States, catch up with us on social media or ask your local spots for more information.Necessary cookies are absolutely essential for the website to function properly. Look below and see what’s nearby. But that’s not all: it could signal the start of a whole new era of beer innovation – which could take off in any number of directions. 'A hoppy lager with unexpected zesty aroma and pleasantly bitter finish... a bready sweetness from specialty malts, a surprising nose from dry-hopping with citrus-forward hops. 'Brooklyn Brewery researched the potential for a non-alcoholic brew back before its initial Swedish launch: and from this emerged the theme of ‘more not less’.Brooklyn Brewery CEO Eric Ottaway says its not inconceivable that the low and no alcohol category could reach 20% of the market. Stop by, say hey and pick up some beer and gear to go. Results are based on recent deliveries to the retailers and do not guarantee the product is in stock. Please call ahead first and make sure your desired beer is still available. These cookies do not store any personal information.All the news that's fit to drink, from us and our friends across the beer world.Read up on recipes, community support, stories, ideas and more.Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The Best Gifts for Beer Lovers, According to Brewers and Beer Lovers Because you can do better than a novelty beer helmet.
We use a special fermentation method that develops the flavors, aromas & character of beer with none of the alcohol, and a generous dry hopping resulting in lively hop notes and a clean finish.Find concerts, celebrations, and parties heading your way, and see what's going on in our Tasting Room.Need help finding Brooklyn Brewery beers in your neighborhood? Now, Ottaway sees the same trends and culture - health, wellness, and a younger generation who no longer feels it is necessary to drink to be social - arriving in the US, meaning the time is right for the US launch.Brooklyn Brewery – which is the #12 craft brewer in the US but also has one of the strongest US craft presences internationally – launched its 0.4% ABV beer Special Effects in Europe last year. It’s now launching the brew in select US states with a full launch to follow in January.For any brewery looking to diversify into non-alcoholic beer, the choice has to be made whether to create an extension of an existing brand; or a new brand altogether. It is mandatory to procure user consent prior to running these cookies on your website.In the neighborhood? Brooklyn Special Effects tastes just like a regular beer, but therein lies the special effect: it’s not. Unexpectedly, Non-Alcoholic Beer Is Still Thriving during Coronavirus By Jim Vorel June 24, 2020 Shorts Brewing Co. Is Reviving Michigan's Arcadia Beer Brand By Jim Vorel June 19, 2020 We use a special fermentation method that develops the flavors, aromas & character of beer with none of the alcohol, and a generous dry hopping resulting in lively hop notes and a clean finish. Non-alcoholic beer has the potential to grab a significant chunk of the beer market, according to US craft icon Brooklyn Brewery.
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